Bold patterns, fierce sneakers, and Ashley Graham NYFW never looked so good.

Ashley Graham’s appearance at Puma’s New York Fashion Week show was a masterclass in blending high and low silhouettes, while also championing a rising designer from the front row. While many other celebrity attendees opted for a relaxed athleisure vibe, pairing their Puma sneakers with casual pieces, Graham made a statement with her choice. She adorned herself in a stunning floor-length Feben dress embellished with neutral-toned abstract prints. Her ensemble was further elevated by Rihanna’s leather Fenty x Puma Avanti sneakers, a runner style from the collaboration’s November drop. Graham’s maxi dress exuded elegance with its silky composition, square neckline, and a knee-high slit that offered a subtle peekaboo effect.

To accentuate her look, the supermodel embraced edgy accessories, adorning her ears with diamond-studded silver hoop earrings. Additionally, she revealed an earring constellation of gleaming hoops and studs, all highlighted by a double-twisted, slicked-back updo courtesy of celebrity hairstylist Justine Marjan. Amidst a runway filled with athletic-inspired outfits at Puma’s sporty showcase, Graham’s dress stood out for its mix of textures—featuring allover ruching, tiered stitching, and ruffled hems.

What truly made Graham’s attire remarkable was its origin: emerging designer Feben. Feben, worn by numerous other celebrities including Beyoncé, Christina Aguilera, and Erykah Badu, is a London-based brand on the ascent. Founded shortly after its namesake designer graduated from Central Saint Martins in 2020, Feben is acclaimed for its vibrant colors, unique patterns, and notably, its signature twist fabrication technique.

Graham’s choice to spotlight Feben’s work underscores her commitment to supporting emerging talent in the fashion industry. By showcasing Feben’s designs on a prestigious platform like New York Fashion Week, Graham not only amplifies the brand’s visibility but also contributes to diversifying the landscape of fashion. As a prominent figure in the fashion world, Graham’s endorsement carries significant weight and can open doors for designers like Feben to reach broader audiences.

In an industry often dominated by established names, Graham’s embrace of Feben’s creations represents a refreshing departure and celebrates innovation and creativity. As fashion continues to evolve, it’s essential to recognize and uplift emerging talents whose fresh perspectives enrich the industry. Graham’s collaboration with Feben serves as a testament to the power of collaboration and the transformative potential of fashion to inspire, empower, and provoke thought.

Through her sartorial choices and unwavering support for emerging designers, Graham exemplifies the spirit of inclusivity and innovation that defines the future of fashion. By shining a spotlight on brands like Feben, Graham contributes to a more diverse and dynamic fashion landscape, where creativity knows no bounds and talent thrives. As we look to the future of fashion, let us continue to celebrate and champion emerging voices that challenge norms, spark conversations, and redefine what it means to be fashionable.