Shilpa Shetty’s sari pays homage to the intricate artistry of Kalamkari.

Bollywood celebrities and their fashion choices often captivate public attention, creating a delightful spectacle for fans and fashion enthusiasts alike. Among these luminaries is actor Shilpa Shetty, whose fashion repertoire boasts a blend of sophistication and allure. Whether she’s donning a Racer Stripe Huemn sari or a one-shoulder leather dress from House of CB, Shetty exudes minimalist elegance with a touch of sensuality. Recently honored with the Champions of Change 2023 award, she graced the occasion in a traditional ensemble, celebrating the essence of local art and fashion.

The sari, a quintessential part of India’s social and cultural tapestry, holds a special place in the hearts of its people. From Kerala’s Mohiniattam style to Bengal’s Nivi sari, Border & Fall’s The Sari Series showcases over 80 diverse draping styles across the country. Each fold of the fabric tells a story of art, folk traditions, and the craftsmanship of local artisans, with distinct regional variations. The latest trend in celebrity fashion sees stars like Alia Bhatt and Sonam Kapoor endorsing saris that spotlight ‘underdog’ regional art, patterns, and embroidery techniques, championing the cause of preserving these generational folk traditions.

Drawing inspiration from Bhatt and Kapoor’s advocacy, Shilpa Shetty recently graced an event in a custom Nidhi Tambi Kejriwal emerald green and gold Kalamkari sari. The sequins delicately accentuated the motifs adorning the fabric, seamlessly blending traditional aesthetics with contemporary flair. Shetty’s choice of a tissue and zari sari underscored the profound debt owed by the Indian fashion industry to folk artists. Moreover, her attire made a poignant statement about the importance of art in fashion.

The Kalamkari art form, hailing from Andhra Pradesh and akin to Ajrakh, employs natural dyes and involves an intricate 23-step hand-painting process on cloth. Its motifs, ranging from the Tree of Life to flora and fauna, are rich in symbolism and cultural significance. Shetty’s sari featured meticulously painted animals such as bulls and deer, highlighting the exquisite craftsmanship of Kalamkari artisans. However, it is disheartening to note that only a handful of Kalamkari artists remain today, underscoring the urgent need for their preservation.

In essence, Shilpa Shetty’s fashion choices serve as a testament to the symbiotic relationship between tradition and innovation in Indian couture. By embracing indigenous art forms like Kalamkari, she not only celebrates the nation’s rich cultural heritage but also shines a spotlight on the artisans whose craftsmanship defines its essence. As celebrities wield their influence, they play a pivotal role in safeguarding these invaluable treasures for generations to come.