Fenty Beauty Powerhouse Rihanna Becomes The New Face Of J’adore Dior

By Suhani Lotlikar

Rihanna has been unveiled as the new face of Dior’s iconic fragrance, J’adore, marking a significant moment in both her illustrious career and the perfume’s legacy. Known for her powerful presence and undeniable charisma, Rihanna is the perfect embodiment of J’adore—a fragrance that celebrates liberated, triumphant femininity. This collaboration is a new chapter in the history of J’adore, a scent that has been a beloved companion to strong, independent women for over two decades.

Following in the footsteps of the previous campaign featuring the legendary Charlize Theron, the J’adore Dior campaign video directed by Steven Klein, showcases Rihanna in all her glory dripping in gold from head to toe. Set to the soulful tones of her 2016 hit “Love on the Brain,” the video captures the singer’s ethereal beauty as she glides through the opulent halls of the Palace of Versailles. Wearing a dazzling golden gown, Rihanna exudes a regal and empowering aura. The visual masterpiece reaches its peak as she seemingly walks on water, symbolizing the divine and transcendent femininity that J’adore represents.

In a powerful close-up, Rihanna delivers a message that resonates deeply: “Your dreams, make them real.” This line not only captures the spirit of J’adore but also reflects Rihanna’s own journey—one of breaking barriers and redefining beauty standards. The fragrance itself, L’Or de J’adore, is a luxurious new interpretation of the classic scent, created by the renowned perfumer Francis Kurkdjian. It features notes of orange-blossom absolute, jasmine and centifolia-rose absolute, blending to create a timeless, elegant aroma. This new iteration is a tribute to the empowered women who have embraced J’adore over the years, and it holds special significance for Rihanna, who is a multi-faceted powerhouse herself.