Indriya Unveils Enchanting Bridal Campaign with Aditi Rao Hydari and Shaheer Sheikh

Indriya, the jewelry brand from the Aditya Birla Group, has launched a captivating bridal campaign featuring actors Aditi Rao Hydari and Shaheer Sheikh. Shot at the iconic Shiv Niwas Palace in Udaipur, the campaign unveils the brand’s latest bridal collection, blending elegance and tradition in a regal setting.

Shantiswarup Panda, Chief Marketing Officer at Indriya, emphasized the emotional significance of the campaign, stating, “This campaign captures the emotional journey that every bride embarks on with her wedding jewelry. The connection between a bride and her jewelry extends beyond the wedding day—it’s a symbol of our brand’s promise of Endless Love and devotion, beautifully reflected in designs that marry traditional craftsmanship with modern aesthetics.”

Panda further elaborated, “Indriya’s bridal collection is designed to immortalize these cherished moments, creating jewelry that becomes an integral part of a bride’s lifelong story.”

Since its launch in July 2024, Indriya Jewels has set its sights on significant expansion. The Aditya Birla Group has committed an investment of Rs 5,000 crore to propel Indriya into the ranks of India’s top three jewelry retailers within the next five years. This ambitious vision underscores the brand’s commitment to quality, innovation, and customer connection.

Explore the beauty of Indriya’s new bridal collection through the campaign.