Ranbir Kapoor Launches ARKS: A Decade-Long Dream Turned Reality

Bollywood superstar Ranbir Kapoor has officially stepped into the fashion world with the launch of his premium lifestyle brand, ARKS, on February 14, 2025, in Mumbai. The much-anticipated brand, which offers a curated selection of sneakers, everyday apparel, and accessories, embodies Kapoor’s signature style and passion for timeless fashion essentials. Located at 205 Waterfield Road, Bandra West, near Hakkasan, the flagship store is the culmination of a decade-long vision, making ARKS more than just a brand—it’s a personal extension of Kapoor’s love for sneakers and commitment to high-quality wardrobe staples.

The excitement around ARKS had been building for months, and today’s launch comes after a buzz-worthy promotional video was shared on social media. Kapoor’s wife, Alia Bhatt, added to the celebration by sharing the video on her Instagram stories, calling ARKS “our dream.” She expressed her pride in the journey and cheered Kapoor on with “Break a leg, baby!” showing her unwavering support. The promotional video captures Kapoor cycling through Mumbai, reflecting on how the city’s energy and spirit have shaped him. As he rides past iconic locations like Marine Drive, the Bandra-Worli Sea Link, and a mural of his late father, Rishi Kapoor, at Bandstand, he shares how deeply connected he feels to the city.

Kapoor first hinted at launching a fashion and lifestyle brand during a 2024 podcast, sparking excitement among fans. On September 28, 2024, ARKS made its official social media debut with a playful introduction—Kapoor lying in a meadow, tracing constellations that formed the brand’s logo. With today’s launch, ARKS is set to redefine premium, effortlessly stylish fashion, blending Kapoor’s personal aesthetic with modern design.