Nike and Kim Kardashian’s Skims Team Up for Game-Changing Activewear Brand, NikeSKIMS

In yet another strategic power move, Kim Kardashian is joining forces with sportswear giant Nike to launch a brand-new fitness and activewear label: NikeSKIMS. This unexpected yet promising collaboration was announced with a sleek teaser, revealing a spring 2025 launch window, a fresh logo, and a press release that boldly promised to “disrupt the global fitness and activewear industry.” Given Skims’ meteoric rise since its inception in 2019—now valued at an estimated $4 billion—there’s little doubt that this new venture will make waves.

 

 

What is NikeSKIMS?

NikeSKIMS is more than just a collaboration; it’s an entirely new brand. Unlike typical high-profile capsule collections, this isn’t a limited edition line—it’s a full-fledged fitness brand that merges Nike’s deep-rooted expertise in sport innovation, performance, and athlete insights with Skims’ unmatched focus on body confidence and inclusive design. The mission? To create technical, body-sculpting activewear that empowers individuals to move with confidence and express themselves authentically.

 

NikeSKIMS will introduce an extensive range of products, including training apparel, footwear, and accessories. While the brand has yet to unveil its first collection, Kardashian has promised that every detail has been meticulously crafted: “Every single detail has been obsessed over and carefully considered,” she says, emphasizing that this line is designed to sculpt and perform for every body.

 

Why Nike and Skims?

The announcement couldn’t have come at a better time for Nike. While the brand has been a leader in athletic wear since 1985, it has faced a dip in recent profits despite the continued rise of athleisure and loungewear. The surge of newer brands like Adanola, Alo Yoga, Lululemon, and Vuori has blurred the lines between activewear and ready-to-wear, making it harder for traditional performance brands to stand out.

 

Recognizing the need for a fresh perspective, Nike’s new CEO Elliott Hill made a decisive move by partnering with Skims. The Kardashians have an undeniable ability to shape consumer trends—Kim and co-founder Jens Grede have already redefined shapewear with engineered knits that contour, support, and enhance the body while remaining comfortable and stylish. Their mastery of minimalism, neutrals, and form-flattering silhouettes has made Skims an industry leader, and now, NikeSKIMS is poised to do the same for activewear.

 

Kim Kardashian’s Track Record in Sportswear

This isn’t Kardashian’s first venture into the sportswear realm. In 2021, Skims became the official supplier of undergarments for Team USA during the Tokyo Olympics. In 2023, Skims inked a major partnership with the NBA, WNBA, and USA Basketball, becoming their official underwear partner. Her collaboration with The North Face in December 2024 was a sell-out success, proving that her influence extends far beyond shapewear. Given this history, a dedicated performance brand was the logical next step.

Inclusivity and Innovation at the Core

At the heart of NikeSKIMS lies a commitment to inclusivity. Skims revolutionized the shapewear industry by offering a wide range of sizes and skin tones, a level of diversity that had long been missing in the space. NikeSKIMS will bring that same philosophy to activewear, ensuring that every body—regardless of size, shape, or background—feels seen, supported, and stylish.

Historically, activewear has sometimes felt exclusive, often associated with a specific aesthetic—think Lululemon-clad women in pop culture depictions like Fleishman Is in Trouble. NikeSKIMS aims to shift that narrative, blending technical innovation with the aesthetic appeal that Skims is known for.

When and Where to Buy

NikeSKIMS’ debut collection will launch in Spring 2025, first in the United States through online sales and select retail locations. A global rollout is planned for 2026, ensuring international availability. While price points remain undisclosed, the brand insists that the collection will be accessible—a significant departure from some high-end activewear competitors.

 

The Future of NikeSKIMS

Nike’s renewed focus on female athletes and body confidence comes at a pivotal moment. Earlier this year, Nike aired its first Super Bowl ad in decades, featuring sports stars like WNBA’s Caitlin Clark, sprinter Sha’Carri Richardson, and gymnast Jordan Chiles—a clear indication that the brand is doubling down on its commitment to women in sports.

With Kardashian’s proven track record of building billion-dollar brands and Nike’s unparalleled expertise in performance innovation, NikeSKIMS is set to become a defining force in activewear. As Jens Grede puts it, “We’re poised to create a new standard in the activewear market.”

If Skims managed to revolutionize shapewear, redefining how people think about the basics, just imagine what’s in store when that same magic is applied to sportswear.