Decoding How ‘The White Lotus’ Fashion Handbook Taps Into All the Right Places

Okay, let’s talk fashion. Because, let’s be real, if there’s one thing The White Lotus does exceptionally well, it’s make you wanna pack your bags and live your best “vacation chic” life. Hawaii, Italy, Thailand—what’s not to love? But here’s the catch: behind the dreamy, sun-kissed vibes and luxe getaways, there’s a whole lot of cultural commentary hiding under those crochet tops and Gucci bags. Yes, it’s about fashion, but it’s also about privilege—boho luxe, to be exact. Let’s unpack it.

So, what’s the deal with The White Lotus’ wardrobe choices? It’s not just about looking cute for a poolside snap (though, let’s be honest, those kaftans are chef’s kiss). Costume designer Alex Bovaird’s approach to the show is grounded in both escapism and a deeper narrative. The characters’ outfits feel like they could’ve been plucked straight from your Instagram feed, but there’s a calculated subtext about wealth, privilege, and moral ambiguity hidden in those fabrics.

Take Victoria, for example. She’s the queen of minimalist luxury. Solid-colored summer staples? Check. A Gucci bag or two? Always. It’s quiet luxury—stylish, effortless, and, honestly, kinda chilling when you think about her husband’s shady dealings in the background. But hey, when you’re walking around in that level of designer, you can afford to look that breezy.

Then there’s Chelsea (Aimee Lou Wood), who’s on her own journey of delusion and whimsy. She’s living in a crochet world of her own—literally. Her outfits are like a fever dream of boho vibes with a dash of uncertainty about her financial situation. How can she afford all these fab crochet pieces? And why is she with Rick (who’s rocking Hawaiian shirts like they’re going out of style)? It’s the kind of messy, fashion-forward confusion that gets viewers hooked, even if we’re all a little unsure of her financial backstory.

Speaking of The White Lotus’ magical wardrobes, can we talk about Belinda’s kaftan? That jewel-toned beauty by Verandah is everything. It’s bold but understated—classic boho luxe. Belinda’s style mirrors her character: charming, humble, and totally in control of her look. Whether she’s serving up a flirty moment or just lounging by the pool, her pieces are never too extra. They’re perfectly her. Honestly, who wouldn’t want to steal her vibe?

And then there’s Jaclyn—taking poolside fashion to new heights with a fuchsia pink Valentino swimsuit, complete with a gold ‘V’ and a matching illustrated panther-patterned cover-up. It’s the perfect blend of gypsy energy with just enough polish to make it feel, well, not too “gypsy.” The whole ensemble says “I’m laid back, but I know what’s up.”

The truth is, The White Lotus taps into a rising trend of boho luxe that’s taken over in recent years. Consumers are loving carefree, vacation-ready designs, and the show is all in on it. But it’s not just about looking good for the ‘gram. The fashion tells a bigger story of wealth, privilege, and a sense of “I don’t have to try too hard to look this good.”

The subtle sophistication and well-curated leisure we see throughout the show aren’t just fashion statements—they’re a commentary on how people with money use fashion as a shield to keep their moral flaws at bay. The characters’ wardrobes are like a high-end escape from reality. But the more we look, the more we realize—maybe we’re all a little obsessed with the idea of vacation and luxe leisure. Who wouldn’t want a piece of that boho privilege, right?

So, next time you find yourself drooling over The White Lotus’ wardrobe, just remember: it’s not just about the kaftans and Gucci bags. It’s about what they represent. And yeah, I’m totally ready for a piece of that too.

All images by Fabio Lovino/HBO