Ananya Panday Is in Her Chanel Era—and She’s Not Holding Back
From borrowed bags to global ambassadorship, a deep dive into the actor’s evolving relationship with the French fashion house
When Ananya Panday first borrowed a Chanel wallet bag from her mother during her teens, it was love at first carry. The bag, a compact icon of quiet luxury, became a permanent fixture in her wardrobe—until her sister made off with it in a classic sibling heist, spiriting it away to New York. It’s the kind of story that feels instantly relatable, except this one now comes with a full-circle twist.
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Chanel recently named Ananya Panday as its newest ambassador—and its first from India. It’s a move that feels both momentous and inevitable. Over the past year, the actor has seamlessly woven Chanel into her off-duty looks and red carpet statements, blurring the lines between admiration and identity.
Panday has not just worn Chanel; she’s lived in it. And whether it’s a heritage tweed set or a reimagined scarf-as-top moment, each look tells a story of a young star curating her own high-fashion narrative. Below, a roundup of her most standout Chanel moments that marked her unofficial soft-launch as the house’s newest face.
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On vacation in the Seychelles, Ananya turned a classic Chanel stole into a bandeau top. Styled with effortless beach hair and sunlit skin, the look balanced the codes of French elegance with a coastal Gen Z sensibility. It was less about looking polished, more about making a statement without trying too hard.
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The actor took on Chanel’s iconic tweed with a fresh perspective. In a sharp skirt-and-jacket set, punctuated with layered brooches and undone waves, she wore the look like someone who didn’t inherit style but built it. There was nothing costume-y about it—it was young, cool, and completely in her stride.
For the Gala de L’Opéra in Paris, Ananya stepped into a couture black dress from Chanel’s Spring/Summer 2022 collection. Paired with a mini flap bag and statement earrings, her look didn’t just check boxes—it created
Ananya Panday’s relationship with Chanel isn’t about the archive or the legacy alone—it’s about interpretation. It’s about borrowing something classic and making it feel newly relevant. From childhood fascination to front-row fixture, her Chanel story has only just begun. And if the past few months are any indication, she’s not just wearing the brand—she’s rewriting what it looks like on a new generation.
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