Boyfriend Blush – The Next, New Beauty Trend

By Suhani Lotlikar

TREND ALERT! Drop everything you’re doing and get your makeup brushes out as we’re about to step into the next big blush trend. In the beauty world where there’s truly no telling about what’s next, the Boyfriend Blush is here to have a moment. First spotted in TikTok and further spreading like wildfire on Instagram, this trend is inspired by the natural flushed look seen on men out in the wild. Cueing in Prince William in his early 20s.

It’s really quite as simple as it sounds. Instead of placing your blush high on your cheekbones, try placing it below your cheekbone in a downward triangle position. Blend it downwards to achieve the fuller look as seen on American supermodel Devon Aoki.

It perfectly ties in when you finish it off with touches on the nose and chin. Here’s a step-by-step guide so you can give it a go.

1. Build your base: Begin with a clean, moisturised face. Apply a lightweight foundation or tinted moisturizer to even out the skin tone, allowing the blush to enhance rather than conceal.
2. Place it right: Opt for a cream blush in shades like soft pink, peach or rose. Using a fluffy brush, create almost a ‘7’ starting right under your cheekbones.
3. Triangle it out: Transform the ‘7’ into a downward pointing triangle and gently begin to blend the blush. The goal is to create a natural flush that mimics a subtle blush of love.
4. Finishing touches: Lightly dab in some of the blush leftover on the brush onto the tip of your nose and chin. This step adds warmth to the complexion, resulting in a sun-kissed glow.

Influencers like Victoria Lyn (@victorialyn on TikTok) have popularised the Boyfriend Blush trend, showcasing its versatility and charm. Victoria’s approach emphasises on blending and subtlety, key aspects that elevate the trend beyond a mere makeup fad. On social media platforms like Instagram, find your inspiration for this look using hashtags such as #BoyfriendBlush and #NaturalFlush where influencers and makeup artists are sharing their interpretations of the trend. Mallory Osses (@malloryosses on Instagram) is among those who have embraced the Boyfriend Blush, creating reels that highlight its application and transformative effect. Mallory’s reel demonstrates how this trend can be adapted to different skin tones and styles.

The Boyfriend Blush trend is the next big thing. Give it a try yourself now!