Diljit Dosanjh x Levi’s®: A Collab That’s Dripping in Icon Energy

MUMBAI, India, March 5, 2025 Big news, fam! Global superstar Diljit Dosanjh is officially part of the Levi’s® squad! The first-ever Punjabi artist to team up with the iconic denim brand, Diljit is bringing his unstoppable energy to the Levi’s® creative family.

Fresh off his record-smashing Dil-Luminati Tour and history-making Coachella debut, this link-up is straight-up legendary. It’s the perfect blend of Levi’s® timeless cool and Diljit’s boundary-breaking vibe. From G.O.A.T. to Lover, and now stepping into true Icon status—he’s here to #LiveInLevis and make waves.

Levi’s® has always been about self-expression, and no one embodies that more than Diljit. Whether he’s making bangers, lighting up the big screen, or flexing his fashion game, he’s proof that bold choices never go out of style—just like a pair of classic Levi’s®.

“I’ve always been a fan of Levi’s®—it’s the OG denim,” says Diljit Dosanjh. “Denim isn’t just clothing, it’s a statement. This partnership? It’s a whole vibe.”

Amisha Jain, MD & SVP, South Asia, Middle East, Africa, and Non-EU at Levi Strauss & Co., adds, “Diljit is the ultimate cultural force. His journey is inspiring, and his style is effortless—just like Levi’s®. Together, we’re about to do something iconic.”

This partnership isn’t just about vibes—it’s showcasing Levi’s® on-trend menswear, from New Loose and Relaxed fitsto fresh styles that match Diljit’s effortless drip. And if you loved the Dil-Luminati Tour merch, get ready for even more music-meets-fashion moments.

This is just the start. Levi’s® x Diljit = culture, style, and music reimagined.

About Levi’s®

Levi’s® is the blueprint for classic American style and effortless cool. Since 1873, Levi’s® jeans have been a whole movement, loved across generations. With a presence in 110+ countries, the brand keeps evolving while staying true to its roots. Wanna flex your personal style? Check out levi.in.

About Levi Strauss & Co.

Levi Strauss & Co. is one of the biggest names in global fashion, bringing denim and casualwear to the world. With brands like Levi’s®, Dockers®, Denizen®, and Beyond Yoga®, their designs are everywhere—from department stores to a network of 3,400+ stores and shops. In 2023, Levi Strauss & Co. reported $6.2 billion in net revenues. Hit up levistrauss.com for all the details.