Embracing the Retro Romance Lana Del Rey for Skims’ Valentine’s Day Campaign

Lana Del Rey is undeniably in the spotlight this year, and her influence is resonating across various platforms. From her early days with “Video Games” to her current TikTok domination, it’s clear that Lana is having a moment. Even Kylie Jenner utilized her ballad “Let the Light In” for the launch of her new lip pencil on TikTok. Lana recently headlined a sold-out tour in 2023 and is set to headline Coachella this summer alongside Doja Cat and Tyler the Creator.

Adding to Lana’s current momentum is her collaboration with Skims, Kim Kardashian’s popular shapewear line known for its strategic casting of rising stars and established icons. Lana Del Rey is the face of Skims’ latest Valentine’s Day campaign, perfectly capturing the essence of her retro glamour and Old Hollywood style. The campaign, shot by artist Nadia Lee Cohen, showcases Lana in various picturesque and flirty settings, reflecting her distinctive aesthetic.

In one captivating photo, Lana lounges in velvet pink opera gloves and a lace negligee, accompanied by two white cats, embracing her identity as a proud cat lady. Another image features her wearing a black lace veil, slip dress, and thigh-high boots, with a hyperrealistic arrow symbolizing Cupid’s strike piercing her chest. The campaign’s centerpiece showcases Lana inside a giant heart-shaped chocolate box, adorned in a baby blue lace teddy and matching giant bows.

The overall aesthetic of the campaign encapsulates Lana Del Rey’s unique style—glamorous kitsch with a playful touch of coquettish charm. Launching on January 18, the Valentine’s Day campaign celebrates the dreamy and pretty collection of Skims through the lens of Lana’s artistic collaboration with Nadia Lee Cohen. Lana expresses her excitement about being featured in the campaign, emphasizing her admiration for Skims since its inception. As Lana Del Rey continues to ride the wave of her cultural resurgence, this collaboration further solidifies her status as a trendsetter in the realms of fashion and pop culture.