Redken, the top U.S. hair brand, launches in India.

Quoting the words of American fashion icon and businesswoman Iris Apfel, “If your hair is done properly and you’re wearing good shoes, you can get away with anything.” This sentiment resonates deeply. A good hair day holds the power to uplift your spirits and boost your confidence. And your upcoming days are about to shine even brighter. Redken, heralded as the top professional hair brand in the United States of America, is primed to mark its highly anticipated entry into the Indian market. Established almost sixty years ago by Paula Kent, who had unwavering faith in the potential of scientific innovation, this New York-based brand seamlessly blends this foundational belief with the expertise of its skilled hairdressers. The result is an empowerment that allows everyone to express their individuality and make a bold statement through their hair. Redken’s meticulously formulated pH-balanced products are renowned for delivering stunning hair transformations while prioritizing hair health. Their comprehensive array encompasses solutions for all your hair requirements, spanning from coloring to styling. In essence, they’ve got you covered. Redken’s appeal is directed towards the youth, those interconnected on a global scale, who set trends and are determined to be themselves, without apology. The brand’s broader objective includes cultivating a community of individuals who fearlessly showcase their uniqueness and confidently reinvent both themselves and their style. This worldwide mission extends to equipping every professional with enhanced learning, superior earnings, and the opportunity to lead their most fulfilling life through career guidance, round-the-clock educational accessibility, and expansive global networking prospects.

Given the present landscape of the market, characterized by the emergence of a dynamic and expressive youth, Redken’s introduction to India is perfectly timed. This generation is driven by a strong desire for self-expression, empowerment, and personalized experiences. D.P. Sharma, the Director of the Professional Products Division at L’Oréal India, pointed out, “In recent years, there has been a remarkable rise in the number of young, affluent consumers in India. These consumers exhibit distinct individualism, a penchant for experimentation, and a willingness to invest in specialized products and services that cater to their unique needs. We believe that this is an opportune moment to introduce a global brand like Redken to India, offering a performance-oriented, comprehensive range to this evolved segment.”

With this intention, the brand enters the vibrant and youthful Indian market, with internationally renowned celebrity hairstylist Florian Hurel assuming the role of Redken’s Pro Ambassador for the Indian division. Hurel’s philosophy is deeply rooted in the idea that beauty should be customized for each individual, mirroring their personality. “I am thrilled to be part of Redken India as its Pro Ambassador, supporting a brand that thrives on limitless creativity! From pioneering trends to achieving hair perfection, I am eager to enhance professional hair experiences in collaboration with Redken,” he shared. Hurel is gearing up to inaugurate his inaugural salon in South Mumbai in partnership with Redken, and the anticipation is palpable. Anchored in its scientific approach to hair care and a mission to empower both professionals and consumers in their quest for healthy hair transformations, Redken embarks on a relentless journey. The brand remains committed to developing products utilizing cutting-edge technology and premium-grade ingredients that cater to diverse hair types and textures. Their offerings cater to a wide spectrum of preferences, making it an enticing proposition for everyone. We wholeheartedly encourage embracing the spirit of experimentation, fearlessly exploring new hairstyles, and embracing every look with the confidence that comes with Redken.