Sonam Kapoor as the brand ambassador for Zoya Jewels is a perfect pairing.

Zoya Gems, Place of Goodbye’s jewel cherishing extravagance brand, has really established itself making wearable extravagance pieces, contemporary and immortal however established in Indian legacy. Presently, fifteen years after its commencement, Zoya is centered around development. Subsequent to having opened up two lead stores simply this year, and in an exceptional yet huge move: they as of late roped in Sonam Kapoor as a brand minister.

Kapoor has forever been Bollywood’s occupant fashionista, known for her instinct with regards to fashion that amazingly rides the line between being cutting edge and ageless. Zoya’s past image ministers incorporate Gauri Khan, Sushmita Sen, and Aditi Rao Hydari — all defenders of that contemporary yet customary style that Kapoor is a paragon of.

It’s intriguing for a brand-superstar joint effort to check out nowadays. Yet, Kapoor and Zoya are an uncommon exemption: not exclusively is Kapoor a significant resource (her statement is comparable to truth in the design scene), yet they share similar elaborate qualities and sensibilities. They’re a perfect pair.