The ‘Wet Hair’ Look Takes Center Stage at New York Fashion Wee

If you’ve been keeping up with the latest beauty trends emerging from New York Fashion Week, then you’re likely acquainted with the wet hair look. This distinct style, showcased on the runways of Helmut Lang, Ludovic de Saint Sernin, and Prabal Gurung, has swiftly transitioned to the red carpet, adorning the head of superstar Zendaya at the premiere of Dune: Part Two.Let’s clarify one thing upfront—no, the hair isn’t genuinely wet. Instead, a strategic combination of products is applied to the hair to simulate the appearance of moisture. Behind the scenes at Prabal, hairstylist Jawara saturated the strands with a blend of Root Shoot mousse, Glam Mist spray, and Pearl Styler gel, all courtesy of Wella, to achieve a similar effect of being caught in the elements.

Zendaya isn’t the sole celebrity enamored with the wet hair trend. It has graced numerous prestigious events, from the Met Gala to appearances by Sofia Richie, captivating fashion enthusiasts and style aficionados alike.